Important Elements in Graphic Design That You Need to Learn
While the composition of graphic design looks simple when you look at it, it actually requires a level of expertise. Designs are usually made attractive when certain elements are used and this is something that most graphic designers know. Below are some of the elements used by these professionals to achieve a creative design.
Color is the first important element in graphic design and it comes in a variety of hues shade and color composition. Most artist usually combine various colors based on the effect they want with the help of a color wheel which was invented with Sir Isaac Newton. To achieve colors that are more blended, colors next to each other in the color wheel will give you this effect while contrasting colors will give you a bold effect making your color pop.
In graphic work, lines help to give structure to the work and they are an important element of graphic design. Lines divide elements in a page and they also give a lot of energy that can evoke mood or emotions. Apart from the energy that lines give to compositions, they can also be composed of several layers to give layered designs.
It is also not uncommon to see shapes in graphic designs and they can either be geometric shapes or organic shapes. Organic shapes are mostly wiggly and uneven and they are mostly used to make undefined objects unbound using the rules of uniformity. Geometric shapes on the other hand create uniform promotions by employing geometric shapes.
Contrast is another element of graphic design and it involves comparing elements by putting them together side by side. Without contrast, everything would look the same and that is why this element removes boredom and gives clarity to the designs. The viewer is able to appreciate compositions when contrast is used.
Equally important while considering elements in a graphic design is scale which is basically the relationship between elements in a composition. It is easy to help a viewer be attracted to a certain focal point by using scale. Using various scales can help the artist attract the viewer to look at specific places.
The grouping of elements is usually determined by space and it is another important element in graphic design. As the viewer looks at the composition, it can be confusing if space is lacking. It is easy to have uniform designs that are balanced to look at when space is used property.
An imaginary axis that connects design elements together is known as alignment and it is also another important element for graphic designers. When texts are used, it is easy to achieve balance in visual representation when alignment is used. If you are looking to have a sophisticated layering effect then you can have more than one alignment.