In the current highly competitive business realm, car dealers need to come up with ingenious ways of marketing their businesses to the target audience. Failing to come up with a functional marketing plan will result in poor sales. Here are the top 6 no-fail marketing ideas that dealerships can use to increases their sales and profit margins.
Make Use of License Plate Frames
All motorists can clearly see license plate frames. Incorporate customized frames with the name of your business onto newly sold automobiles, and turn your customers into mobile advertisements. The frame will complement the vehicle’s appearance, as well as supplement other marketing campaigns. The more eyes that see the frames, the easier it will be to generate sales.
Organize a Vehicle Display Event
Many dealerships use this tactic to compete effectively with other companies offering similar models. Placing a new model or a rare, exotic vehicle in front of the premises with a “for sale” banner on the windshield motivates prospects to walk into the store and ask for a quote.
Discounts and Maintenance Classes
Owners want to know how to best take care of their cars. Quench their thirst for information by organizing free maintenance classes at your showroom. Go the extra mile and offer gracious discounts to attendees who decide to purchase a vehicle after the classes. Since potential clients are already at your location, use the opportunity to promote the various models in your facility after every class or training session.
Offer Bulk Discounts
Individual clients will rarely purchase more than one vehicle at a time, but companies and corporations often do. Offering a discount to clients who make multiple purchases will help scale up bulk sales.
Make Use of Social Media
Millions of people across the globe use social media to interact and get information about businesses’ products and services. Opening an account on any of the popular social media platforms, such as Facebook and Twitter, and advertising about upcoming events will springboard a business to success. Keep the audience engaged by taking part in conversations and discussions. The leading car dealers use social media to answer questions from clients.
Instead of just using articles to describe and market a particular brand, get ahead of the competition by creating a video that covers all the main selling points. Taking a clear video of the auto’s interior and exterior will help clients make an informed decision. Upload the videos online to boost the other marketing campaigns and strategies.
Indeed, there is no shortage of marketing ideas that car dealers can use to increase sales. Each of these marketing strategies should be monitored to ensure that they continue to deliver the expected results.